QR codes (quick response codes) have been a familiar feature for magazine readers. Nevertheless, some newspapers such as The Washington Post are now also experimenting with these codes in order to engage with their readers. QR codes are only dedicated for smart-phone users who download the application to scan the code with their integrated camera.
This is surely great for advertisers, QR codes in printed advertising can be a way to drive traffic to the home page, to download vouchers that can be used online or in store or to launch a video of the product being used.
However, this is also supposed to be a way of directing the reader to an interactive content available online. The Washington Post published a QR code in the food section that directed readers to many recipes online.
A bit of a tiresome process? What do you think?
LCC MAGD GROUP V 
I never use it. Don’t really see the point. If I want to know more of find it online googling it is a quicker and easier way.