Screen based typography as a new language

Jessica Helfand in her book Screen (2001):

“We need to look at screen based typography as a new language, with its own grammar, its own syntax, and its own rules. What we need are new and better models, models that go beyond language or typography per se, and that reinforce rather than restrict our understanding of what it is to design with electronic media.”

“Of what value are typographic choices—bold and italics when words can now dance across the screen, dissolve and disappear.”