Should cultural institutions such as museums and galleries prove their worth by building a brand? The situation is very different today, especially branding for cultural institutions.
I suppose museums or institutions in general have a unique proposition where their identity is defined by their collection and not easily influenced by their visual identity. However, while galleries don’t display the same work, they’re under the pressure of curating shows that will attract a visitor to come to their venue as opposed to another. When it comes to strong identities, there’s no doubt that the graphic language can potentially enhance the meaning of the art.
Art could be packaged, and more people would be attracted. At least, this basically inspires more people to increase their artistic awareness. Although I am always wondering are those people mostly enticed through the image that the institutions have built? For example, if the British Museum was host to an exhibition you wanted to see, would you think the British Museum is not the right place but if it was at the Tate Modern you would go? I guess not much people would give up on good exhibitions because of this kind of reasons.
LCC MAGD GROUP V 